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| YOUR FRANCHISE TO A PROSPEROUS FUTURE |
| A DKR FRANCHISE + YOU = SUCCESS! |
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"Open the door to prosperity with your Durango's Kwik Read® Franchise."
WHY A FRANCHISE?
It lets you instantly have your own business but you’re not solely on your own. Durango Publishing Corp.® has taken the trials and tribulations out of starting your own business, and left you with the satisfaction of being your own boss. You’re an independent business person, but also an important part of the ever-growing DPC family. And you never again have to fear huge employee cutbacks, even employees with years of seniority. With your DKR Franchise you can create whatever economic future you want. WHY DURANGO’S KWIK READ®?
Anytime people have to wait around—in a hospital waiting room, a garage while your car is being fixed, a café, a dentist’s waiting room, a doctor’s office, a vet’s surgery, a hair salon—they want something interesting and easy to read. They don’t want depressing terrorist information, gloomy stock market news, or poorly printed materials. They want “The news you want to read” in a professional and attractive newsletter, and that’s exactly what DKR supplies, fresh each week.HOW MUCH $ DO I NEED?
Much lower than you’d think for a franchise like DKR. You can get into your own complete DKR Franchise business for under ten thousand. You do need an up-to-date computer and internet connection.WHAT ABOUT TRAINING?
Our DKR Training Program & Manual has everything you need to start out running, right from Day One. Professionally prepared by Franchise experts and written simply and effectively by professional writers, you’ll quickly find these contain everything you need to be a successful DKR Franchise. And should you ever need help, you can also contact Head Office with a problem you can’t resolve alone. We guarantee a fast, useful, and friendly reply.Back to Top Application Form WHY DKR FOR ADVERTISERS?
DKR is physically a small newsletter but its ad punch is potent. Its readers are relaxed. They are in a waiting room or a restaurant. They’re unhurried. They’re not fighting other drivers on a freeway, they’re not reading a newspaper loaded with grim statistics of death and mayhem. In short, they are ideal prospects for the ads in your DKR. And as even more good news, ads from direct competitors are not accepted, so unlike most media who are only too happy to grab any advertiser available, your DKR ad clients know  they will have exclusive representation in their field. No wonder advertisers often sign up for annual contracts, and renew frequently.WHAT ABOUT RECESSIONS? DEPRESSIONS? TIDAL WAVES?
As long as there are businesses that need customers, you’ll have a market for your DKR ads. Whether the firm is one person or a global giant, they all need to constantly advertise their products and services. DKR is a relatively small advertising medium, but its punch is powerful. Unlike a lot of ad media that are researched and published hundreds of miles away from their hoped-for audiences, DKR is your LOCAL publication. Businesses need LOCAL customers. DKR readers are LOCAL. DKR Franchises should have no fear of depressions or even recessions; that’s when businesses must even increase advertising if they want to stay afloat. Those tidal waves? DKR can’t do much there, except advise you to seek high ground. WHAT ABOUT HEAD OFFICE SUPPORT?
You’ll get lots: starting with your initial 2 day training, with your own personal DKR Manual to keep. Periodically you’ll receive an information-loaded newsletter packed with sales tips, new ad sales ideas, & more. And Head Office will schedule special web or phone conference calls, where everyone will have the chance to listen & contribute.WHAT ABOUT MY PARTNER?
He or she can be a valuable asset in your DKR Franchise. Some Franchises find that one partner will handle ad sales, the other the layout of ads and the collection of news items for your “Kwik News & Views” column.Back to Top Application Form WHAT DOES A DURANGO KWIK READ® FRANCHISEE DO?
Your job is to sell ads in your local DKR newsletter. Because of the non-compete policy on ads, you’ll find many advertisers anxious to get an exclusive listing. When the ad and number of insertions are agreed, you’ll write up the order, get the advertiser’s ad copy (often from a business card or letterhead), arrange to have it properly displayed in the correct ad size (either single or double space; no other sizes are sold). You’ll collect the fees for at least the first 4 insertions. You or your partner will collect and insert the copy for your “Kwik News & Views” column. Later you’ll lay out all your sold ads in the DKR template provided, and arrange for printing. Then you’ll distribute the DKR newsletter to your arranged points. Following weeks will follow the same routine, except that as ads are sold for a minimum of 13 weeks the time demands will lessen.HOW MANY HOURS A WEEK?
How much money do you want to make? Some Franchises are happy to net $45,000 or so annually, others want far more. It’s up to you. Once you have your first Franchise running smoothly & profitably, you can be in line to add another Franchise (see “Can I expand?”) Whatever your financial and career goals, rest assured you can achieve them with your DKR Franchise.WHY DURANGO PUBLISHING CORP?
Durango Publishing have been professional publishers for over 24 years, everything from newsletters (like DKR) to hard cover books, magazines, direct mail campaigns, directories, brochures, postcards, booklets, and much more. All the people at Durango are pros, not Johnny-come-latelys who think they know a lot about the very complex and complicated publishing field. We know about layout, proofreading, attractive design, printing, and the 101 other details which make a professional newsletter like DKR stand out from poorly designed and sloppily prepared giveaway sheets. And because of our professional Franchise experience we prepare everything involved at your DKR Franchise so it’s easy, fun, and profitable to use.CAN I EXPAND?
Once you have your original Franchise operating at peak efficiency and profit, Head Office will be glad to discuss additional Franchise possibilities with you. We use a “Priority List” for new Franchises, and successful DKR Franchises can earn a high number on this list. WHAT’S MY NEXT STEP?
Fill out and return the Franchise Application form (click here). Remember, it’s first come, first successful. If the Franchise territory you want is still available, and your Application is acceptable, we’ll contact you by phone to answer any questions you might have, then continue on to Step 4 in the DKR 5 Steps to Franchise Ownership (click here). If your requested territory has already been awarded, we’ll discuss with you other areas which are still available.Back to Top Application Form | ||||||||||||||||||||||||||||||||||||||||||||
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