 |
| YOUR FRANCHISE TO A PROSPEROUS FUTURE |
| A DKR FRANCHISE + YOU = SUCCESS! |
| Home |
| FAQs | |||||||||||||||||||||||||||||||||||||||||||||
|
Q WHY SHOULD I INVEST IN A FRANCHISE? A You’re instantly in an established business but you’re not on your own. Your Franchise has had the kinks taken out of it. Your new Franchise, according to official government data, has a 92% chance of being active in 5 years time. Non-franchised businesses? Only 23% will still be around in 5 years. Literally, “you are in business for yourself but not by yourself.” Q WHY SHOULD I INVEST IN A Durango's Kwik Read® FRANCHISE? A Durango Publishing have been professional publishers for over 24 years, everything from newsletters (like DKR) to hard cover books, magazines, direct mail campaigns, directories, brochures, postcards, booklets, and much more. All the people at Durango are pros, not Johnny-come-latelys who foolishly think they know a lot about the very complex and complicated publishing field. We know about layout, proofreading, attractive design, printing, and the 101 other details which make a professional newsletter like DKR stand out from poorly designed and sloppily prepared giveaway sheets. And because of our professional Franchise experience we prepare everything involved at your DKR Franchise so it’s easy, fun, and profitable to use. As we say, “Open the door to prosperity with your Durango's Kwik Read® Franchise.” Q HOW MUCH MONEY CAN I MAKE? A How much money do you want to make? Some Franchises are happy to net $45,000 or so annually,  others want far more. It’s up to you. In 2005, the median gross annual income, before taxes, of Canadian franchises was in the $75,000 to $124,000 range, with over 30% of Franchises earning over $150,000 per year. Whatever your financial and career goals, you can achieve them with your Durango's Kwik Read® Franchise.Q WHAT DOES A Durango's Kwik Read® FRANCHISEE DO? A You sell ads in your local DKR newsletter to local advertisers. Because of the non-compete policy on ads, you’ll find many advertisers anxious to get an exclusive listing. When the ad and number of insertions are agreed, you’ll write up the order, get the advertiser’s ad copy (often from a business card or letterhead), arrange to have it properly displayed in the correct ad size (either single or double space; no other sizes are sold). You’ll collect the fees for at least the first 4 insertions. If desired, you or your partner may collect and insert the copy for a “Local News & Views” column. Later you’ll easily lay out all your sold ads in the DKR template provided, and arrange for printing. Then you’ll distribute the DKR newsletter to your arranged points. In the following weeks you will follow the same routine, except that as ads are sold for a minimum of 13 weeks the time demands will lessen. Back to Top Application Form Q HOW MANY HOURS A WEEK WILL MY DKR FRANCHISE REQUIRE? A You will decide this. The first few weeks, while you are selling your initial 13 week ad orders, will obviously take more time than later, when you are merely replacing one or two ads. Distributing the printed copies to your pre-arranged distribution stores shouldn’t take more than an hour or two. You may prefer to contract this out; usually there are local seniors who would be glad to take it on. Once you have your first Franchise running smoothly and profitably, you can be in line to add another Franchise. (See “Can I expand ?” below.) Q WHY DO ADVERTISERS LOVE THE Durango's Kwik Read® NEWSLETTER? A DKR is physically a small newsletter but its ad punch is potent. Its readers are relaxed. They are in a waiting room or a restaurant. They’re unhurried. They’re not fighting other drivers on a freeway, they’re not reading a newspaper loaded with grim statistics of death and mayhem. In short, they are ideal prospects for the ads in your DKR. And as even more good news, ads from direct competitors are not accepted, so unlike most media who are only too happy to grab any advertiser available, your DKR ad clients know they will have exclusive representation in their field. No wonder advertisers often sign up for annual contracts, and renew frequently.  Q WHO READS THE Durango's Kwik Read® NEWSLETTER? A Anytime people have to wait around—in a hospital waiting room, a cafe, a dentist’s waiting room, a doctor’s office, a vet’s surgery, a hair salon—they want something interesting and easy to read. They don’t want depressing terrorist information, gloomy stock market news, or poorly printed materials. They want “The news you Want to read”™ in a professional and attractive newsletter, and that’s exactly what DKR supplies, fresh each week. Q WHAT DO READERS THINK OF Durango's Kwik Read® NEWSLETTER? A Durango’s Kwik Read® is eagerly read. Any time people have to wait around they want something interesting and easy to read. They don’t want depressing amateurishly printed materials. They look forward to “All the news you want to read”™ in a professional and attractive newsletter, and that’s exactly what Durango's Kwik Read® supplies, fresh each week. Everything created is due to Durango Publishing Corp’s® 24 years of professional publishing experience. That experience is a vital part of both your Durango's Kwik Read® Franchise and your family’s prosperous future. Q HOW ARE Durango's Kwik Read® (DKR) FRANCHISES AWARDED? A We use a “Priority List” for new Franchises. Numbers on this list are awarded to the first qualified applicant who has filled out a Franchise Application, registered this no-obligation Option form with Durango, and then proceeded with the Franchise purchase. All these simple steps are clearly explained in "5 Steps to Franchise Ownership" (click here). Back to Top Application Form Q HOW MUCH DO DKR FRANCHISES COST? A Much lower than you’d think for a franchise like DKR. You can get into your own complete DKR Franchise business for under ten thousand. You do need an up-to-date computer and internet connection. Q WHAT TRAINING WOULD I GET?  A Our DKR Training Course & Manual has everything you need to start out running, right from Day One. Professionally prepared by Franchise experts and written clearly and effectively by professional writers, you’ll quickly find these contain everything you need to be a successful DKR franchise. And should you ever need help, you can also contact Head Office with a problem you can’t resolve alone. We guarantee a fast, useful, and friendly reply. Q WOULD I NEED TO RENT AN EXPENSIVE OFFICE? A No. Your Durango's Kwik Read® Franchise can be totally operated from your home. You will contact advertisers and prospects in person or by phone. Deliveries of the Newsletter to pre-determined locations are made in person, by you or someone hired for just that short task. Everything else can be done from home. Q WHAT SUPPORT WOULD I GET WITH MY DKR FRANCHISE? A You’ll get lots: starting with your initial 2 day training along with your own personal DKR Manual. Periodically you’ll receive an information-loaded newsletter packed with sales tips, new ad sales ideas, & more. And Head Office will schedule special web or phone conference calls, where all Franchisees will have the chance to listen & contribute. Q COULD I HAVE A PARTNER? A He or she can be a valuable asset in your DKR Franchise. Some Franchises find that one partner will handle ad sales, the other the layout of ads and the collection of news items for a “Local News & Views” column. Back to Top Application Form Q TIMES MAY GET TOUGH. WHAT ABOUT A RECESSION? A As long as there are businesses that need customers, you’ll have a market for your DKR ads. Whether the advertiser is one person or a global giant, they all need to constantly advertise their products and services. Durango's Kwik Read® is a relatively small advertising medium, but its punch is powerful. Unlike a lot of ad media that are researched and published hundreds of miles away from their hoped-for audiences, DKR is your LOCAL publication. Businesses need LOCAL customers. DKR readers are LOCAL. DKR Franchises should have no fear of depressions or even recessions; that’s when businesses must even increase advertising if they want to stay afloat.  Q COULD I EXPAND MY Durango's Kwik Read® FRANCHISE? A Once you have your original Franchise operating at peak efficiency and profit, Head Office will be glad to discuss additional Franchise possibilities with you. We use a “Priority List” for new Franchises, and successful DKR Franchises can earn a high number on this list. Q HOW EXPERIENCED IN THIS FIELD IS DURANGO PUBLISHING? A Unlike some Johnny-come-latelys, Durango Publishing is very experienced. We have been creating, writing, and producing Newsletters for over 19 years. We have been professional publishers for more than 24 years. Our Franchise experience goes back 16 years. With Durango Publishing’s Durango's Kwik Read® Franchise you’re getting top quality experience in all areas of publishing and franchising. Q WHAT’S MY NEXT STEP? A Fill out and return the Franchise Application form (click here). Remember, it’s first come, first successful. If the Franchise territory you want is still available, and your Application is acceptable, we’ll contact you by phone to answer any questions you might have, then continue on to Step 4 in the DKR 5 Steps to Franchise Ownership (click here). If your requested territory has already been awarded, we’ll discuss with you other areas which are still available. Back to Top Application Form | ||||||||||||||||||||||||||||||||||||||||||||
| Home |